Più Medical is a company committed to developing a new pharmacy model, based on the integration of health, prevention, and wellness.
Più Medical is a company committed to developing a new pharmacy model, based on the integration of health, prevention, and wellness.
What are the key characteristics of the reference context?
- Highly fragmented market: over 20,000 pharmacies, 92% privately owned, only 6% organized into structured chains.
- The Italian population is rapidly aging: nearly one in four people is over 65.
- The sector is experiencing stable growth: annual turnover of approximately €27 billion, with demand for longevity-related solutions increasing rapidly (+18%).
- Lombardy as the core market: approximately 3,200 pharmacies, approximately 83 million prescriptions annually, and an average expenditure per prescription approximately 29% higher than the national average.
Our goal? To build a scalable and sustainable model that simplifies the management of chronically ill patients, reduces the bureaucratic burden on pharmacists, and improves the efficiency of the pharmacy experience. These are the key characteristics of the reference context