Vision
Transform the Italian pharmacy into an integrated platform for health, prevention and longevity, where people can find clinical, digital and human support to live better and longer.
La nostra visione nasce da una convinzione semplice ma profonda:
la farmacia è diventato il punto di contatto più accessibile, affidabile e diffuso del sistema sanitario.
Renderla protagonista nella gestione della salute quotidiana — non solo nella cura — è la chiave per costruire un nuovo modello di sanità di prossimità.
Mission
Bring Functional Medicine, Longevity and Digital Health into the pharmacy, industrializing a model of personalized, continuous and measurable healthcare.
We aim to evolve from a pharmacy that simply dispenses medicines to one that manages people’s health over time by integrating screening, nutrition, telemedicine, functional products and digital monitoring—all through a scientific, scalable and accessible approach.
Our business model
Più Medical operates through three interconnected industrial pillars:
1 – Physical hubs – Health & Wellbeing Hubs
Suburban pharmacies transformed into local health centers, with dedicated spaces for diagnostics, telemedicine, nutrition, and chronic patient management.
2 – Digital Platform – Health Data Cloud & AI
CRM, telemedicine, personalized plans, therapy adherence monitoring, predictive analytics, retail media, and automated refill management.
3 – Industrial Platform – Procurement & Operations
Centralized purchasing and logistics supported by predictive models to optimize margins, reduce stockouts, and enhance the performance of every product category.
This creates a virtuous flywheel:
more customers → more data → better services → higher margins → reinvestment → accelerated growth.
Our growth verticals
Più Medical integrates four high-value clinical and commercial areas, all based on standardized yet customizable protocols:
- Longevity & Wellness – anti-aging pathways focused on stress, sleep, energy, and beauty longevity.
- Weight Management & Metabolic Reset 90 – weight management as metabolic health, not aesthetics.
- Functional Medicine & Personalized Nutraceuticals — science-based supplementation to restore inflammatory, hormonal, and gut balance.
- Chronic Patient Management — monitoring, therapy adherence, automated refills, and continuous digital support.
Industrial strategy and M&A
A disciplined buy–fix–scale model, focused on high-density suburban areas, where larger and more accessible spaces enable the development of a services-led pharmacy model.
- Each acquired pharmacy grows, on average, by +40–50% in revenue and doubles EBITDA within 24 months.
- Standardized integration: revamping, training, digitalization, and centralized procurement.
- Target by 2030: over 50 pharmacies, €80M in revenue, €12M EBITDA, and an 18% margin.
Digital impact
The Più Medical platform connects the patient, the pharmacy and clinical data within a single ecosystem:
- Telemedicina, screening e CRM personalizzato.
- AI Recommendation Engine per nutraceutici, nutrizione e check-up.
- Retail media and data monetization (enabled by integration with Kitabii).
- Feedback loop: every interaction improves the service and strengthens customer loyalty.
Our social impact
We help people live better, longer and more consciously. We bring prevention and chronic disease management closer to people, improving quality of life and easing pressure on the healthcare system.
Our identity
Più Medical is not a pharmacy chain, but a platform for health, prevention and longevity. An industrial, digital and human model that combines economic value, social impact and real innovation.
“Not just treating illness, but preserving health—every day, for every person.”